Top 5 Theme Parks Apps Performance in the US Q1 2025

In the first quarter of 2025, theme park apps in the United States showed varied performance across downloads, revenue, and active users. Here's a breakdown of the top five apps based on data from Sensor Tower.

My Disney Experience saw a notable fluctuation in weekly revenue, starting strong at $524.8K, dipping to $156K in late January, and peaking again at $287.4K by the end of March. Downloads mirrored this trend, beginning at 81.7K, experiencing a mid-quarter surge, and closing at 64.6K. Active users showed a high of 1.37M early in the quarter, with numbers stabilizing around 1.2M by quarter-end.

Disneyland® maintained consistent weekly revenue around the $30K mark, with a slight peak of $36.3K in late February. Downloads consistently rose from 64.5K to 61.2K, while active users increased from 745.8K to 777.5K, indicating steady engagement.

For Universal Orlando Resort, downloads began at 46.7K, dipping in January, and rising to 52.6K by March. Active users followed a similar pattern, starting at 406.6K and peaking at 452.9K in mid-March.

SeaWorld showed a significant rise in downloads from 40.9K at the start to 24.8K by the end of March, with a notable peak in mid-March at 40.4K. Active users, however, remained relatively stable, starting at 205.1K and ending at 121K.

Lastly, Universal Studios Hollywood™ downloads started at 35K, decreased significantly in January, and then picked up to 28.4K by March. Active users also increased from 188.6K to 143.4K over the quarter.

These trends highlight the dynamic nature of theme park app engagement in the US. For more detailed insights, visit Sensor Tower.